Building Bold Brands for Adventurous Business Owners

A full-service design studio helping founders ditch the DIY and build their brands and have a good time doing it; because brands are built better when you're having fun!

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Cause Ordinary is Boring!

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Cause Ordinary is Boring! 🙃

Your didn’t build your business to blend in.

Strategy-led brand and web design for founders who are done playing it safe — and ready for a brand that finally matches the level they're operating at. Bold, aligned, and built to turn heads.

Hey I’m Jess

As a self-taught designer, I learned early that the secret to building memorable, unique brands isn't about playing it safe or by the rules — it's about being brave enough to break them.

Wayfarer was built because I kept seeing the same thing: brilliant founders with businesses that had genuinely outgrown their branding. Not just the logo (though yes, sometimes the logo too) but the whole thing — the messaging, the vibe, the way it showed up online. It just wasn't keeping up with them anymore. So I built a studio that fixes exactly that.

Let's build a brand that finally keeps up with you.

GET TO KNOW ME 🧃 →

AT SOME POINT, EVERY GOOD BUSINESS OUTGROWS ITS BRAND.

Your business evolved. But has your brand?

You don't need another logo tweak. You don't need another Canva refresh. You need a brand that looks as good as the work you do — and a website you're actually proud to send people to.

You need clarity. You need consistency. You definitely need something more intentional than "vibes alone."

Branding🧃

For founders ready to
ditch the DIY

I need This 😎 →

Web Design 👾

Leave the cookie cutter templates behind

Show me More 🍒 →

Retainers 🍄

When keeping your brand on point matters

Let's Do This 🛝 →

I knew my DIY brand wasn’t cutting it anymore, but I didn’t realise how much it was holding me back. The strategy alone was worth it. Now my brand actually reflects the business I’m running, not the one I started with.

Juno Wilde - Copywriter
We cannot rave enough about Jess from wayfarer designs. She went above and beyond. She took the time to understand us and our business and the brand strategy document She did for us is worth its weight in gold. She took on board our feedback and delivered a logo and brand that we will be proud of for many years to come. We can't wait to share it with our clients and will be working with Jess again for sure.

Brooke and Anu - Embrace Pilates and Fitness
Wayfarer worked with us on a graphic design project for our exhibition booth and print materials. Jess was good at accommodating our teams changes and worked with us to get the final designs right. We will be using Jess again for further work because of our experience the first time.

James Thompson - Novaflow Digital