Creative by nature, strategic by design.
A design studio with a whole lot of purpose behind every pixel.
More than just mockups, moodboards, and caffeine-fuelled design sprints — Wayfarer is here to help you take control of your brand story, so it’s as real and unique as you are.
Wayfarer Designs is your go-to creative studio for brands that actually mean something. We don’t do boring, cookie-cutter logos or confusing jargon. Instead, we whip up clever, strategic brands that actually make sense and feel like you (yes, the amazing human behind the screen).
Think of me as your creative sidekick who drinks way too much coffee, loves a good spreadsheet, and believes good design should be as fun as your favourite playlist.
We don’t just make things look good (although… we definitely do that too). At Wayfarer, we build brands with brains and beauty.
Whether you’re after a full brand glow-up or the whole visual shebang, we’ve got you covered. Think strategy that makes sense, design that gets remembered, and all the little details that pull it together.
Brand Strategy
Brand Identity Design
Packaging Design
Stationery & Collateral
Website Design
Social Templates
Signage
Merchandise
What we do
Hi, I’m Jess—designer, strategist, and your brand’s new biggest fan.
Wayfarer started as a love for web design and quickly evolved into a passion for building brands that mean something. I realised that behind every good website was a strong brand and I wanted to help people create both.
I’ve been drawn to art and design since I was a kid. Finding graphic design felt like everything finally clicked, it’s the perfect mix of creativity, communication, and problem-solving. Add in my love of systems and strategy, and you've got the backbone of Wayfarer.
After travelling the world, I kept finding myself back in Victoria. Now I call Torquay home, where the ocean’s always nearby and the coffee is strong (which is good, because I run on it).
I’m also currently studying Graphic Design, because I believe in always growing my craft. And when I’m not working on client projects, you’ll probably find me playing with new tech tools or refining a process — yep, I’m that person who finds joy in a good workflow.
If you're ready to create a brand that feels true to you, I’d love to chat.
READY TO BOOK YOUR PROJECT?
READY TO BOOK YOUR PROJECT?
Would you like to work with Way/farer?
If you are ready to make moves in your business, make bold moves without the BS, download out Services Guide to find out how.