Welcome to the Home of Dream Chasers

Behind the Brand

Hey there, I'm Jess, a 30-something living in Naarm (Melbourne) who is super passionate about creating and designing. I have spent my life travelling, making and collecting memories. Forever exploring new cultures and ways of living, my travels have influenced and inspired my work.

Romanticize ordinary moments & connect on a deeper level.

Wayfarer Designs was born on the back roads of Australia, in the laneways of London and the mountains of Canada. Crafted are for the star-crossed dreamers who dare to see the world differently, exploring possibilities and building a business that allows them to live the life that lights them up.

I believe in the transformative power of crafting an authentic presence online with a brand that helps build authority and converts leads to clients.

Nerdy Girl is my super power

One thing you should know about me is I love to dive deep into a subject and get into the weeds of data and tech. I love sharing my thirst for learning and will always be sharing this will my clients.


Which means when you work wiht me, it's only me and you get my full, undivided attention. Unless there is a dog in the room, then you might need to wait till pats and treats have been given!

Great ideas start with a dream

I love big dreams and believe the sky is the limit when it comes to business and what you can achieve - and I am your biggest cheerleader, always helping you grow and thrive.

We are for the lovers of slow days and big adventures, Forever chasing sunsets over different horizons and know that life is meant to be lived exploring and creating memories

We are for the dreamers and thinkers who have ideas that take your breath away, that bring nervous smiles and set your heart on fire!



We are for those who romanticize the ordinary, everyday moments. those who find solace in the people that make life a little more sweet.


The people I love to work with...

With my background in systems, training and project delivery background, I love the rigour of delivering a project with clear processes and timelines and I understand the importance of planning and exploring all ideas to ensure that we get the best outcome. That combined with my years of designing and creative flair, I absolutely adore crafting memorable brands that stand out from a crowd and ensure that your clients connect with you from the first click.

With intention and impact






"Awesome final result!"

I recently had the pleasure of using Jess’s services to put together my Business Website and create a bit of back office automation. Awesome final result.

Our interactions were always professional and she listened and worked with some of my interesting ideas…but also offered great suggestions when it mattered. Great willingness to ensure I was happy with what we were working towards.

Thanks Jess…upward on onwards.


Whether you’re DIY-ing your site with a template or want a custom Showit website — we got you!

I believe that stand-out designs should be accessible to every business owner, no matter the price. I will work with you every step of the way to ensure that you are leveraging expert design and getting your brand and digital home out an putting your best foot forward.

Browse Templates

Work 1:1

Welcome to Wayfarer Designs - Home of Dream Chasers! We are for those who have the wildest dreams and the biggest hearts. Explorers, adventurers and stargazers.